These days you need more than a just a good service or product and a will to succeed to get in front of your potential customers. You also need a sound marketing strategy, which will require research, planning, analysis, experience, and a good  knowledge of the online industry.

What it is :

E-marketing is a type of ecommerce that uses electronic communications technology such as the Internet, email , e-books, databases, and mobile phones to achieve marketing objectives. It is a more general term than online marketing which is limited to the use of internet technology to attain marketing objectives.

Online marketing is not just offline marketing applied to a new online world.  When marketing online, the general four step process of marketing is still the guiding idea, however,  in the online world the character of marketing becomes a one to one communication between a marketer and an individual or customer.

The Internet can be used for marketing research to find out customers' needs and wants. The Internet also provides an additional method by which customers can access information and make purchases - understanding this demand is key to governing resource allocation to your e-marketing strategy.

One thing is certain about online marketing today and that is that one has to pay in order to play.

What you need :

Building online markets requires working with search engine optimisation, email newsletter distribution, discussion boards, adverts, affiliate and reseller activities and more. Any option  that provides links so that a potential customer can get in contact with you or be educated about your products/services is worth pursuing.

Email marketing (Newsletters)

According to a studies, email marketing brings in more than direct-mail campaigns and a great deal more than telemarketing campaigns. In short, email marketing matters and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be.

The true cost comes from acquiring the prospects and clients, not the three or four hours needed to create a newsletter each month.

Premiersites can provide you with a professional email marketing service which enables you to make and manage your own newsletters, manage client lists and track your email marketing campaigns, quickly and effectively.

Contact us today, obligation free, to discuss your email marketing requirements, or explore the wide range of services and information we offer.

Search Engine Optimisation (SEO)

The trick to being successful in your e-marketing strategy is to be found within the top 30 search results of the major search engines. There are 3 ways that one can achieve this.

• Search engine ranking by optimisation

• Paid inclusion and

• Pay per click.

Due to the difficulty in achieving a high ranking on the major search engines most companies opt for paid inclusion or pay per click for their online marketing.

Premiersites provides search engine optimisation services and assists with the selection of paid inclusion and pay per click online marketing campaigns.

Contact us today, obligation free, to discuss your search engine optimisation requirements, or explore the wide range of services and information we offer.

DIY Online Marketing Tools :

Our Website Builder Tool does more than just provide you with a great looking, self managable web site. Included in every Premiersites Website Builder package are the following components:

• Newsletter sign-up: gather Email addresses from people who visit your web site and then stay in contact with them by sending out special promotions, deals or information that helps you stay top-of-mind.
• Interactive Visitor Polls: everyone has an opinion! Add a sense of interaction between you and your prospects, plus collect important data based on their feedback.
• Search Engine optimisation: implement your own page titles, keywords (meta-tags), description and relevant content on each and every page. These get picked up by search engine crawlers/robots and help improve your rankings.
• Site Traffic Reports: track your online business success in real-time.

Contact us today, obligation free, to discuss your online marketing requirements, or explore the wide range of services and information we offer.